Getting More Sales From Car Leads

Car dealers put a lot of importance in getting qualified and skilled sales persons as they not only help in procuring good car leads but also convert them into sales easily. However, even with the best staff in the world, it is usually seen that the conversion rate is never what is expected by dealers. This is because it can be difficult to maintain a balance between talking with the prospects that are ready to converse instead of trying to get those prospects through the dealership doors. It can be hard to judge whether the sales staff should work on procuring the leads or converting them. However, if the leads are bought first hand, then the staff can work more on the conversion which helps in improving the dealership sales.

For any business, ROI or return on investment is a pretty important figure. A low investment on car leads mean that the dealer is buying cheap or old leads from online portals. Chances are that most of these leads are dead or the consumer doesn’t wish to buy anything. However, even if a low percent of deals are done from these car leads, the investment can be recovered easily.

However, with fresh car leads, it is easier to get the ROI and a chance to make profits easily. The dealer can go for cheaper leads sometimes but it is essential that there is a steady flow of new car leads which keeps the profit running. Most of the fresh leads come under the category of direct mail, live transfers, exclusive leads and generating individual leads.

ESelling – Selling Your Cars Online in an EMarket

Internet has made things very easy, life for a shopper is now also made convenient. People now all over the world are shopping online. Almost everything is available online on the internet. If you have a credit card with enough cash you can also buy a car online. Shopping for cars online has also increased very much. A few years a go the process of buying a car was very simple. You need to go to a dealer, take a test drive and buy it. But this whole process has become more and more technology based. Now with the advent of internet whole process seems to have changed.

A research shows that almost 54% of people who buy a car look for a car video before buying it. They look how it goes. The dealers themselves have the footage of these vehicles and show them to the people so that they might buy them. You will find a lot of internet websites that have videos of their cars, they show you the car in the video, and surely it is a good marketing technique.

People see videos of new cars online on YouTube, and get interested in the new cars. 20% of videos of the new or the latest cars are watched on YouTube. So if you are planning to market your car online then including a video on YouTube as your eMarketing campaign is a good idea. People visit that website and sure choose the latest models from there.

Eselling is all about getting the right traffic to your site. If you have a website then you can have a video footage of your car that you are about to sell, place that video on YouTube with the address of your website on it, when people will see the footage then they sure will visit your site to buy it if they like it.

The very first thing that as a car dealer you need is that you need to have an online presence. Get a website, the next thing is of course marketing, videos as described above are very helpful in selling out of the cars. You can upload the videos on YouTube, there are many portals and blogs that you can do this. Join forums and post your comments and get ranked.

You can also invest in PPC advertisement. There are a lot of other methods good for ESelling also. Find out the correct ones and apply them with best efforts.

Buying Cars From Car Dealerships

One of the biggest purchases most people make is buying a car. This can be a very stressful event. For those planning on purchasing new cars or used cars in Australia there are a few buying tips to follow.

Decide and Then Look

Before going to the car dealership keep in mind the type of car you want. Take into account what the car is used for. For example, a family of four is not going to wish to purchase a two-seater sports car. Once you decide the type of car you want, determine the features that are best suited to your needs. Do you want ABS brakes, power windows, a multi-CD player or cup holders? Once you know what you want go online and head for an online automotive portal that gives you valuable information on car dealers, used cars, car insurance and finance and reviews.

Pick the right seller

Once you have decided on the style of car and the features, determine if new or used cars are best for you. Used cars, especially those that are only 1 or two years old can still be almost as good as new but cost a lot less. The problem with a used car is you rely on the owner or the car dealer to tell the truth about the vehicle. It may have been in an accident or sustained damage through other means like a fire or flood. In addition you might not receive the full warranty. Do your research well, preferably at a website that contains a lot of car related information. This will help you make an informed decision.

Research the Price Factor

Before visiting an online car dealer have a price in mind that you will not go beyond. Choose a price range and try stick within that range. Also check out an online portal so you are sure you are getting the right price for your product.

Check Online

There are many online web sites that will help the consumer select a car that is best for them. It is the best option for finding the suitable car according to your budget. Simply enter the type of car and price range and this web site will find it for you. It will also save a lot of time driving from car dealer to car dealer looking for a cars.

Classic Cars – Buying Guide to Your Ideal Car

Buying your Classic Car

Buying a classic car is fairly straightforward, but you do need to take care in deciding exactly what type of vehicle best fits your needs. It’s no good buying a classic MGB if you want to use the vehicle for family outings (with kids and dogs) to the beach. Equally, a Ford Cortina 1600E might tick all the practicality boxes if you’re a single bloke – but does it have the same effect on your street cred as a gleaming MK2 Jaguar? Key practical considerations therefore need to be: Number of seats, number of doors, hard-top of soft-top, boot space – and even image!

Where to store your classic car

How you store the car is also a major factor. Unfortunately, most ‘old’ cars simply don’t stand up to the weather like new ones, so you’ll need to keep your new classic in a garage or lock-up to maintain its appearance. If, like most people, your garage is full with anything BUT a car you’ll either need to clear it out or factor in the cost of renting a lock-up in your budget.

If the car needs some work doing on it, you’ll need space to move around the vehicle (especially under it). And if you’re thinking of keeping it outside, covered with a tarpaulin, think again! Damp rises, putting your car at risk – and how will you fancy doing your vital maintenance work in the pouring rain or driving snow?

Car condition

The condition of your chosen classic car is a major consideration. If you have a background in engineering, welding or metalwork, a rusting old heap will hold no fear for you. Classic car magazines are full of adverts for a huge array of potential classic vehicles, and this should be your prime hunting ground. The key is to be realistic about what you can take on. A full restoration project is one thing – but it might be much more sensible to take on a project that’s been part completed, and just needs a few spares to get it back on the road.

Equally, you may find a ‘bargain’ for just a few hundred quid, that may well be worth £15k when complete. But spending hours trying to find irreplaceable body parts, or having to outsource specialist elements of the rebuilding project to experts, will soon make you wonder whether it was all worthwhile.
A sensible option when buying your first classic car is to spend a little more, but go for something that is presentable even if it takes a little longer to find the car of your dreams.
Where to find classic cars

The internet has made it easier than ever before to track down a classic car. Previously, buyers had to scour shop windows for likely purchases or buy specialist magazines, but now simply typing ‘Daimler Sovereign’ or ‘Austin Healey ‘ into Google is likely to bring up results. You’ll find specialist dealer sites, individuals using auction sites like e-bay, even portals aggregating all the classic car websites in one location.

Magazines are still useful, as they often provide added information by way of features about restoration. While the internet is great for finding vehicles quickly, printed media usually go into much more depth about the joys and pitfalls of classic car ownership.
Preparation before plunging

Having found a few potential purchases, now you need to do some homework to make sure you don’t end up with ‘a lemon’. While you’ll have some comeback if you buy from a dealer, classic cars are unlikely to be sold with a warranty and if you’re buying from a private individual you’ll have even less rights.

This is why you need to have a series of key questions to ask on the phone, or by email, with the seller to make sure you build up an accurate history of the car. Example questions could be – Why are you selling the car? How long have you owned it? How often is it used? Does it come with any spares? Do you have any receipts for MOT’s or work that’s been done? Where has the work been done? How easy is it to find spare parts and can they recommend any local suppliers? You might want to know if the car runs on unleaded fuel, or if it can be easily converted, as leaded petrol is expensive and has limited availability in the UK.

Viewing your car

If you’ve progressed to a viewing, choose a time to see it during daylight. Avoid seeing it in the rain too, even the worst classic car has a certain appeal when it’s sat in the half light with the rain bouncing off it. And think about taking along an expert. You could enlist the paid services of an AA or RAC inspector, but by using internet forums you can usually find a classic car club member close to you who’d be delighted to give you the benefit of their experience (often for the price of a pint of real ale!).
Other MUST DO’s on your viewing:

  • Look underneath the car.
  • Check for signs of sagging, which might indicate suspension or chassis problems.
  • See if all the tyres match.
  • Look for signs of bodywork repairs, especially paint retouches (black and metallic colours are very difficult to match).
  • Check the body all over for rust and rot, or cracking in the example of fibreglass-bodied cars, like Lotus.
  • Lift up the carpets if you can, checking the floor pan and joint to the inner sill.
  • Start the car from cold.
  • Go for a test drive – look and listen for knocks, grinding, and smoke which may indicate oil escaping and burning.
  • Look out for a soft or lazy clutch and check to see whether the car has a tendency to pull to the left or right.

Hopefully, this list of simple Do’s and Don’ts will help you take the first steps to buying a classic car. Trying to cover everything would take all day, but the key things to remember are:

  • Take time to consider what’s best for you
  • Don’t be afraid to ask for advice
  • Ask plenty of questions
  • Be thorough with your inspection.

Follow these rules and your first foray into classic car ownership should be a joy, not a disaster.